Small Business Logo and Website Package

INCLUDED

Logo design (3 concepts)
Brand Style Guide
Business Card design
Email Signature
Electronic Letterhead
Electronic Invoice
1-5 page WordPress CMS Website
+ 2 FREE Social Media Banners

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Description

Terms

Process

Timeframe

PACKAGE DESCRIPTION

CORPORATE IDENTITY

LOGO DESIGN

Specifications: One full colour vector Logo design

Final Artwork: Supplied as low resolution (web) and high resolution (print) formats

INCLUDED: Photo-realistic mockups

BASIC BRAND STYLE GUIDE

A basic Brand Style Guide detailing the various logo formats included and their applications

BUSINESS CARD DESIGN

Specifications: Standard size, full colour artwork, printed on both sides, no special effects (embossing, foiling etc.)

Final Artwork: Press quality PDF artwork with instructions for printers

NOTE: Printing costs are not included in the design fee, but I can arrange and oversee printing if necessary

ELECTRONIC LETTERHEAD

Specifications: A4 / Letter size, 1 main page + 1 continuation page, full colour artwork

Final Artwork: The final artwork will be supplied as a Word Doc template, to be printed in-house by the client

EMAIL SIGNATURE

Specifications: Size TBC, full colour artwork, electronic format

Final Artwork: The final artwork will be supplied as HTML / web quality JPEG / PNG artwork

ELECTRONIC INVOICE

Specifications: A4 / Letter size, full colour artwork, printed on one side

Final Artwork: The final artwork will be supplied as a Word Doc template, to be printed in-house by the client

SOCIAL MEDIA BANNERS

Specifications: 2 x full colour artwork, electronic format, size TBC

Concepts: 3 initial design concepts to be presented, one to be finalised

WEBSITE

wordpress cms website

DESIGN & FUNCTIONALITY

• Up to 5 total pages

• Choose from a selection of carefully vetted Premium WordPress Themes

• Responsive (mobile-friendly) design

• Visual Design using Wireframes / Style tiles / Mockups

• Additional CSS customisation of the Theme look & feel

• Image Slider with up to 3 slides

• Social media icons (follow & share)

• Blog setup + blog post image template

• Unlimited text

• Up to 30 images in total

TECHNICAL FEATURES

• Basic On-page Search Engine Optimisation

• Basic Performance Optimisation

• Basic WordPress Security

BASIC IMAGE EDITING

Basic image editing for up to 30 images. Includes cropping, resizing and colour enhancement.

WEBSITE MAINTENANCE

FREE website maintenance for the first 3 months after launch

• Applying new updates to Plugins, Theme and WordPress itself

• Toubleshooting any resultant changes to the site’s appearance or functionality

USER GUIDE

I will provide a customised User Guide with instructions on how to use your WordPress dashboard to update or add new content, update your plugins and theme, and make regular backups of your site.

TERMS

PRICE CONDITIONS

The minimum ‘starting from’ price quoted is dependent on all the content (text, images and keywords) being provided upfront, and in the right formats (more details can be found on the Terms of Service page under General > Content).

If needed, I can help to audit and structure the available content and offer image searches, but this will extend the project timeline, and add extra revisions, which will impact on the final quotation.

DOMAIN & WEB HOSTING FEES

Domain registration and web hosting fees are not included in the design fee, but I can advise on this if necessary.

CONCEPTS

Unless stated otherwise, up to 3 design concepts will be presented per deliverable, one of which is to be chosen to be finalised.

REVISIONS

Included in the price are up to 3 free minor revisions. If more revisions are required, they will be billed for at an hourly rate of R350, and added to the final invoice.

SUBSTITUTIONS

The deliverables included in this package may be substituted for other services, but this may affect the design fee and timeline. Get in touch for a personalised proposal.

PRINTING

Printing and production costs are not included in any of the Branding or Print Design Services. However, I can help source printing quotes and oversee printing for a negotiated handling fee.

PROCESS

BRIEF

Please complete the form on my Contact page in as much detail as possible, and I will get back to you with a few more questions to clarify your requirements. Then I will send you a project proposal / quote for your approval.

THE PROPOSAL

Once the proposal is approved, you can sign and send it back to me, and keep a copy for your records. I will then ask you to kindly complete the 50% deposit payment to reserve your place in my queue. Once I have your proof of payment and the signed proposal, the fun part can begin!

BRANDING & PRINT DESIGN PHASE

Phase 1 – Market Research

Phase 2 – Concept Development

Phase 3 – Presentation, Feedback + Sign-off

WEBSITE DESIGN & DEVELOPMENT PHASE

Phase 1 – Research

Based on your brief, I will do market research and visual research to see how we can make your website stand out. I will also select several Premium themes for you to choose from.

Phase 2 – Concept Development (Sitemap, Style Tiles)

Next we will establish your site architecture and overall design look & feel.

Phase 3 – Design + Layout (Wireframes, Comps)

Then we will move on to the structure of your content (on mobile, tablet and desktop), and then I will create high fidelity comps (mockups) of your visual design.

Phase 4 – Development

Once we have locked down your visual design, I will then build your site on my development platform, and focus on your site’s functionality.

Phase 5 – Testing + Sign-off

Finally, I will create a staging site for us to thoroughly test on your specified devices and browsers, and make any necessary tweaks to the functionality. For redesigns, doing this allows a smooth transition to your new site with minimal downtime.

DELIVERY

Once you are completely happy with your site and have settled the final payment, I will migrate your new site to your web host’s server. I will also create the final artwork for all your deliverables, as well your Brand Style Guide and website User Guide, and email them to you.