Solarsum approached me to develop branding for their new consultancy, and also to create a Logo, Corporate Identity and responsive WordPress CMS website.
The brief was to create a responsive website that would appeal to US Solar Companies interested in expanding or acquiring customers in the Greater Middle East.
In collaboration with the client, I started by doing extensive market research into the solar industry, our competitors, a look and feel and messaging that would appeal to our target audience, and what it was that makes Solarsum unique. This planning allowed me to help brainstorm several company names, develop the strapline, plan the site structure and content, write SEO-friendly copy, and source stock images. I started the design by planning the sitemap and page layouts, and then used style tiles, wireframes and high fidelity comps to develop a visual direction that is bright and modern, and appeals to the target audience.
From my keyword research, I determined that the keyphrase the target audience was most likely to type in when searching for a consultancy that could help them break into Middle Eastern markets, was “solar consultants middle east”. In addition to on-page SEO and SEO copywriting, I also used various plugins for performance and security, and created a Cloudflare account to help with this as well.
Solarsum currently ranks no.1 for that keyphrase on Google.
When I think of Nadia, the first thing that comes to my mind is her unmatched work ethics, dedication and most importantly, perfection of any project she completes. Knowing Nadia for almost 8 years, I would never hesitate to hire her again and again as she combines high level of integrity with outstanding competency; a combination that is rare to come by in any industry. I would recommend Nadia to my friends and my clients as she has proven track records that illustrate her passion for her art as well as her close attention to details.