SensaAgri is a private meat producer based in the north of Senegal. Owner, Richard Belcher, is originally from South Africa, and has imported superior breeding stocks from South Africa to enable him to control the entire production cycle and deliver premium quality meat. The primary target audience is the local expat market.
The creative brief for this project was to create a logo and 10 label designs for SensaAgri‘s flagship range of premium quality packaged meats, that would complement dark packaging to emphasise the premium quality of the product, and appeal to the discerning target audience.
As the superior breeds used are one of SensaAgri‘s differentiating qualities, the client wanted to incorporate some of the main breeds in the logo, so I created some simple vector diagrams representing the main breeds, as well as the iconic african Acacia tree.
I created a Primary Logo for use on printed stationery, as well as a badge for use on the Labels.
The self-adhesive Labels were printed on Vinyl and matte laminated.
UPDATE: I was very pleased to hear that the range is selling really well, and the client has not only ordered several new labels, but also ordered french versions of several labels as a local french supermarket picked up the range, and last I heard they were also in talks regarding the possibility of importing the range to France.