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KAUST STUDENT ORIENTATION

Poster Design Cape Town South Africa
Branded Merchandise Design Cape Town South Africa
Branded Merchandise Design Cape Town South Africa
large format banner Design Cape Town South Africa

Project Info

Client KAUST (Communications Department)
Skills Art Direction, Digital Illustration, Print Design, Merchandise Design, Large Format Signage Design

Project Description

THE BRIEF

As an in-house designer for KAUST‘s Communications Department, I was asked to create a print campaign to welcome the new 2012/2013 student intake.

THE SOLUTION

As a campus located on the east coast of the Red Sea, the University has a functioning Beacon that is one of the main architectural features of the University, and is also the symbol of its ambition to become a center of academic excellence that will help the country transition into a knowledge-based economy, and also benefit the region. It is for this reason that I chose it as the main visual element in my campaign.

For the KAUST Student Orientation Campaign, I created a digital illustration of the Beacon and combined that with a strong purple and brown from the brand’s secondary colour palette. Using vector graphics allowed the large format materials to be printed with a superior quality, and the zoomed-in perspective of the beacon gave the campaign a coherent identity that stood out and attracted visual interest on campus.