Company Worx is an exciting new concept focused on streamlining the administrative side of starting new business ventures, and managing existing businesses in South Africa. They offer a range of products and services varying from business and tax registrations to accounting services and business solutions.
I was approached to create a user interface design for Company Worx’ upcoming website, using their existing logo and brand identity. The brief was for a world-class website design that would be responsive, include a shopping cart for their packaged products, and allow the company to manage their own content.
The Company Worx brand values reflect a vibrant but elegant, aspirational and multicultural approach to business. The target market was identified as being small business owners and entrepreneurs in South Africa that are driven, curious and aspiring. From this it was clear that the website would need a clean, uncluttered visual design using a mainly white, grey and red palette.
Final content would be added once the site was operational, so I used placeholder text and images to construct the visual design and layout.
The design process started by establishing the site architecture using a sitemap diagram. Then I created responsive wireframe diagrams, and finally high-fidelity PSD comps and mockups for all 12 web pages (with desktop, tablet and mobile layouts for each page).
The site is currently under active development, and will be launched later this year.
Nadia is a pleasure to work with. She is professional, courteous, patient with questions, reliable, and a great communicator. She is very focused on the creative process and she completed our web designs well before the deadline. And not only did Nadia deliver work that I could emotionally connect to and identify with, she went out of her way to kindly advise me on how best to integrate the corporate identity with the website. Anyone who takes that extra care to help you succeed is someone worth sticking with! Nadia truly cares about her designs and her clients. And even though the project is finished, I still feel supported by her creative input in continuing to build our brand!