Project Info
Project Description
Blue Sky Bioinformatics approached me for a Logo and Corporate Identity for their new Cape Town-based scientific consultancy.
THE BRIEF
The brief was to create an identity that would appeal to lab-based scientists with varying levels of computational ability, and although a clean and modern aesthetic was appropriate, it could be neither cold nor clinical. It had to reflect the curiosity and perfectionism that drives everything Blue Sky Bioinformatics does, ranging from bespoke biological databases and computational solutions for clients, to its independent research interests.
THE SOLUTION
For the logo I wanted an icon symbolising three concepts: biology + informatics + fun / curiosity. While doing my visual research, I noticed a lot of circular shapes in both the natural and manufactured worlds and wanted to explore that connection. I also discovered circular DNA found in viruses, bacteria and archaea, which as a protective mechanism can twist itself into a figure-eight or ‘supercoiled’ structure. I therefore created an icon combining the supercoiled DNA, the angular lines found on computer chips and motherboards, as well as a soap bubble. Symbolising the ephemeral and transient quality of ideas, an idealistic approach to science, as well as childlike fun outside in the fresh air, I felt that conceptually the soap bubble was an interesting juxtaposition to the solidity and intellectualism of the science and computer lab.
I am extremely pleased with my logo, corporate identity and website from Studio Estetika. I needed to counter the normally rather dry perception of bioinformatics and databases, as well as to capture the multidisciplinary nature of the consultancy. Everything I wanted, Nadia carefully researched and delivered on, in a way that I found to be unexpected and refreshing. The logo is subtly layered, the business cards are beautiful and the website is bold and biology-driven with every image presenting a visual metaphor for different aspects of the business. The branding style guideline has also been handy for selecting my own stock images for blog posts. I have no hesitation in recommending, Nadia.
