Ben Burger Architect approached me to create a responsive WordPress CMS portfolio website to showcase their work.
The brief was to create a responsive website to showcase Ben Burger Architect’s recent work in the Cape Winelands.
In order to differentiate Ben Burger Architect from the many other architectural firms in Stellenbosch, I interviewed the client and discovered that their unique selling point is the amount of personal attention each client gets from Ben, and also that his services are accessible to everyone. While he has experience in designing and project managing large projects like shopping centres, art galleries, wine cellars, play schools and mosques, he also regularly does new build residential projects and refurbishments.
From this, I determined that the best keyphrase to use to be found by his target audience, would be “affordable architect stellenbosch”. In addition to SEO-friendly copywriting and on-page SEO, I also used various plugins for performance and security, and created a Cloudflare account to help optimize SEO and load speed as well.
The website currently ranks no.1 on Google for our target keyphrase.