Creating something out of thin air is easy. It’s finding the air that’s hard.
INSIGHTS & OBSERVATIONS
Welcome! This is where I explore design concepts, review interesting case studies, and share a few tips, tricks and resources that I have found useful over the years.
How to choose keywords
This article is for businesses and individuals that want to take advantage of the many excellent free resources available to get their search engine rankings off to a good start, before exploring paid options like... Read More
How to source images
So you are ready for a beautiful new website, but have no idea where to find high quality images that won’t break the bank? Fret not; I have done some research and have put together... Read More
Design is creativity with strategy.”
What is a Creative Brief?
In a nutshell, a design brief is the set of instructions and / or project requirements a client gives a designer at the start of a project. At the very least, a brief must include... Read More
DIGITAL vs LITHO?
Digital printing is great for smaller print runs (i.e. 500 copies or less), and lithographic printing becomes cost-effective when ordering more than 500 copies.